Ms Whitewood makes an impressive statement with Indigenous fashionAdrienne Whitewood (Rongowhakaata) Inspired by Maori art and culture, Adrienne Whitewood takes traditional concepts and with them invents unique silhouettes exploring fabric manipulation and technology, her ethos is all about creating wearable clothing for women who want an emotional connection to clothing.
In 2010 She debuted her first collection titled; 'Kimihia He Ngaro (Search for the unseen the nobtainable)' NZFW. In 2011 Adrienne Won the Supreme title at the Miromoda Fashion awards with her Collection 'Te Aho Tapu (the sacred thread)' which was shown at last year's NZFW, part of her prize package saw her head to Melbourne fashion week, and be mentored by Jack Yan (Lucire Magazine) who has stated that "She has one of the strongest futures out of any of the contestants that have ever entered Miromoda".
In 2012 Adrienne won the Cult Couture Supreme Award at the Southside Arts Festival held at the Manukau Telstra Events Centre Adrienne's passion stems from her fascination with Maori art, History and Tikanga, and is greatly inspired by her home town of Rotorua, which has seen her graduate from AUT in 2009 with a Degree in Fashion she went on to study Nga Mahi Whakaairo and Tikanga Maori at Waiariki In Rotorua.
Adrienne now works full time in the industry and opened, ahu boutique on Eruera Street, central Rotorua (across from Capers) in 2013.